10. KEVIN DURANT $75 M
USA, 32 yo, BASKETBALL
ON THE FIELD : $31 M / OFF THE FIELD : $44 M
Kevin Durant, dazzling with the Brooklyn Nets after an Achilles injury sidelined him for the 2019-20 season, has become a full-blown media mogul with Boardroom and his firm Thirty Five Ventures. He was an executive producer of Two Distant Strangers, which took home the Oscar for best live-action short film last month, and he purchased a stake in MLS’s Philadelphia Union last summer. Durant also cashed in last year when Uber bought Postmates, having invested roughly $1 million in the startup in 2016 at a discounted entry price.
9. TOM BRADY $76 M
USA, 43 yo, FOOTBALL
ON THE FIELD : $45 M / OFF THE FIELD : $31 M
At age 43, Tom Brady just turned in the most lucrative year of his storied career. The Tampa Bay Buccaneers quarterback added endorsement deals with eyewear maker Christopher Cloos and apparel juggernaut Fanatics while collecting big bucks as a speaker on the virtual circuit and as a commercial pitchman. (A seventh Super Bowl title certainly didn’t hurt.) Brady, who had already dipped his toe into entrepreneurship with his wellness brand TB12, recently launched a film production company and an NFT platform.
8. LEWIS HAMILTON $82 M
UK, 36 yo, FORMULA 1
ON THE FIELD : $70 M / OFF THE FIELD : $12 M
After racing to his sixth Formula 1 championship in seven seasons in 2020, Mercedes driver Lewis Hamilton lands in the top ten for only the second time ever, having placed tenth in 2017 with $46 million. His 11 race wins last season netted him healthy bonus payments to go with an endorsement stable that includes Tommy Hilfiger, Monster Energy and Puma. He is also launching a team on the Extreme E racing series.